About

Too Many Businesses Cannot Clearly Articulate Why They Are Special!

For over nine (9) years, Efrem conducted a New Taxpayer Workshop for a State agency. During his tenure, he noticed that nearly all business owners could not clearly articulate what made their business unique. Many recanted what services they performed or what products they sold but could not give their Unique Selling Proposition (USP) or Unique Selling Point (USP). At this moment, Efrem realized that businesses needed help understanding marketing apart from advertising. This is when the conceptional understanding of Bespoke Infiniti Marketing Group Inc. was born. Our USP is we help you know how to make your business more profitable by giving you the best opportunities and insights using science, strategy and systems to sell more.